Brand Strategy Worksheet

Starting a brand or business is challenging, but having a clear strategy can set you up for success. The Brand Strategy Worksheet is a comprehensive, easy-to-use template designed to help entrepreneurs, marketers, and brand strategists build a strong, cohesive brand.

This in-depth worksheet guides you through essential aspects of brand development, including:

• Brand Core: Define your purpose, vision, and values.
• Brand Positioning: Identify your target audience, conduct market research, and set awareness goals.
• Brand Persona: Shape your brand’s personality, tone of voice, and tagline.